For a few years many airline’s have been putting effort into making unique safety videos. Producing an innovative safety video gives the airline an opportunity to differentiate themselves in one of their most routine tasks while also providing a viral marketing opportunity. It also allows the airline to promote their product and partnerships.
For example the below safety video from Qatar promoting it’s long standing partnership with FC Barcelona.
Some airlines have even taken to producing star studded safety videos to catch the attention of passengers.
Air New Zealand is definitely one of the most innovative airline’s when it comes to producing safety videos. The airline usually follows various themes promoting New Zealand, itself and other causes. Earlier this year they launched a safety video showcasing environmental science being conducted in Antartica.
In the past the airline has produced safety videos featuring the Hobbit and even bikini clad super-models.
Now the airline has launched it’s latest safety video – “It’s Kiwi Safety”. The airline says that the rap video is the largest scale safety video they have produced featuring a cast of 600.
The video feature’s Kiwi actor Julian Dennison as well as local musicians Kings, Theia and Randa. It also features a number of Air New Zealanders including cabin crew, pilots, engineers, loaders and airline staff from Dunedin Airport.
The video was filmed at various locations in New Zealand including Auckland, Wellington, Dunedin, Balclutha, Hokitika and Naseby in Central Otago.
What do you think of the new video? Also which is you’re favorite safety video? Leave us a comment below.