787-9 normal black and white livery
Air New Zealand Boeing 787-9 normal black and white livery. Air New Zealand image.

Air New Zealand’s new Hobbit themed safety video takes you to Middle Earth

Air New Zealand has always been known for its unusual and edgy on-board air safety videos.

In 2009, the airline’s staff ‘bared it all’ and briefed us wearing nothing but body paint in this video.

Early this year, the airline marked the 50th anniversary of the Sports Illustrated Swimsuit Issue and used this air safety video “Safety in Paradise” featuring Sports Illustrated swimsuit super-models Chrissy Teigen, Ariel Meredith, Hannah Davis, and Jessica Gomes.

Now the airline is playing up its role as the official airline of Middle-earth. The airline is using a new air safety video themed on the third and final film in The Hobbit TrilogyThe Hobbit: The Battle of the Five Armies. In this Epic video, along with Air New Zealand crew, the video stars Elijah Wood and Sir Peter Jackson.

Do these type of unusual and edgy videos help improve the safety briefing? Share your thoughts via a comment.

Wishing all readers a very safe, joyous, happy and prosperous Diwali holiday.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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One comment

  1. Siddarth Bhandary

    Innovative and interesting.