Saturday , 23 October 2021

Tag Archives: airline branding

Repairing and retaining brand Air India will challenge any buyer

The Air India ramp at Mumbai CSMI Airport. Photo by and copyright Devesh Agarwal.

As the government of India attempts to privatise Air India, media reports suggest the second time around is seeing renewed interest. Reports also indicate the government is keen the Air India brand is retained post any sale. One can see why. The airline is still India’s national carrier and the brand has a high recall value and familiarity quotient. Despite …

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Why is IndiGo risking a firestorm over web check-in charges?

Indigo Airbus A320neo VT-ITC. Cabin. Copyrighted image. Re-use prohibited.

India’s largest domestic carrier IndiGo, found itself at the centre of a public relations firestorm when it announced a policy change and decided to universally charge for seat allocation during web-check-in. In a rather casual manner the airline clarified that those who did not wish to pay the charge could come to the airport and have a seat auto-assigned. Opposing …

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Tata-SIA airlines unveils its brand Vistara – an analysis

The Tata-SIA Airlines Ltd. (TSAL), the 51:49 joint venture between the Tatas and Singapore Airlines officially unveiled Vistara as its airline brand yesterday. Drawn from the Sanskrit word Vistaar which means limitless expanse. The logo is derived from a ‘yantra’, a perfect mathematical form that reflects the unbounded universe. Its fluid interconnecting lines reflect the seamless experience the airline wants …

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Videos: Singapore Airlines launches its new ad campaign “The lengths we go to”

by Devesh Agarwal Iconic national carrier Singapore Airlines (SIA) has launched a new global brand campaign named “The Lengths We Go To”, showcasing the airline’s commitment to putting the customer at the heart of everything it does. Explaining the thinking behind Singapore Airlines service experience, and the brand campaign, Singapore Airlines’ Executive Vice President Commercial, Mr Mak Swee Wah, said …

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American Airlines launches a new livery and branding

Yesterday, Dallas-Fort Worth based American Airlines announced a major re-branding effort, including an all-new logo and livery which it unveiled on its new flagship Boeing 777-300ER aircraft. This new branding will be expanded across American’s entire fleet over the next 3-5 years, as well as into airports and other corporate venues. The full press release from American is displayed below …

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Video: Lufthansa’s new “nonstop you” campaign’s TV ad

Image courtesy Lufthansa At the ITB show in Berlin, German carrier Lufthansa announced a new media campaign titled “nonstop you”. The new campaign attempts to build on the carrier’s strong reputation amongst business travellers and also targets leisure travellers more directly than before. Signifying a change in focus by airlines across the globe this year, the campaign focuses on the …

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Video nostalgia: The TV ads of British Airways – The world’s favourite airline

British Airways is one of the world’s most recognisable airlines and at 93 years, one of the oldest. The radio call sign for British Airways is Speedbird, based on the stylised icon of the airline’s predecessors, Imperial Airways and BOAC, and probably best symbolised by Concorde. The airline has naturally relied upon and continues to rely on history and nostalgia …

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Jet Airways consolidates low cost Konnect and JetLite brands but increases brand confusion

Rishul Saraf and Devesh Agarwal India’s largest domestic airline Jet Airways, has announced a unification of its two low cost brands JetLite and Jet Airways Konnect to be called JetKonnect from March 25, 2012. As per the airline, a “gradual rebranding” of the JetKonnect brand will commence on March 25, manifesting itself on letterheads, the JetKonnect website, boarding passes, tickets, …

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Jet Airways must remove brand confusion by consolidating its low cost Konnect and JetLite services

TURBOCHARGING JET AIRWAYS PART 1By Rishul Saraf Jet Airways is a pioneer in Indian aviation. From the earliest stages of India’s economic liberalisation, with a fleet of just four Boeing 737-300 and 737-400, Jet Airways grew to reach a fleet size of over 92 aircraft, by 2008, and become a dominant force in Indian aviation. Since then, due to recession, …

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Analysis of fleet share vs. passenger share in the Indian airline industry

Every month passengers are bombarded with statistics by various airlines in India. Best on-time performance, largest market share, most preferred airline …… the list is endless. Mathematical logic would dictate that an airline with the largest fleet of aircraft will have also have the largest share of the market, but an analysis of the passenger market share vs. the fleet …

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