About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

Check Also

Analysis: Are the SpiceJet Q2FY20 results being underplayed?

SpiceJet, now India’s second-largest domestic airline, reported its second-quarter results of the fiscal year 2019-2020 …


  1. This article is sexist and unnecessary. I expected better from you, Devesh.

    • If you are referring to the last line you are correct. Have removed the line. It was indeed unnecessary. Thanks. As far as the branding goes, like it or not, unfortunately, sex sells, not just in India, but globally.

      • I did mean the last line. Thank you for that and the apologies said. This isn’t the first time SG has done an advertising campaign in this fashion, but you were always respectful covering such tactics in the past, so it seemed particularly out of place this time. Thank you for addressing.

  2. Chetan S Garalapur

    It would have been so much better to use the company aircraft rather than a 767 image for the poster.

  3. Well if re-branding is the crux of this article then you’re spot on. Can’t concur with the sexist remarks and what the hell was with the two-inch reference??!! Broaden your views man!! You brag this blog to be read by many and yet you want to help stereotype Indian men again?!

  4. Rather than spending money on models, they should replace their bombardier aircraft by better aircraft. Also, OTP is important, whose experience is very bad in my case when I flew by SpiceJet. Ofcourse, haven’t traveled in this airline post exit of Marans.
    BTW, this RED thing reminded me of KFA :p