New Jet Air videos connect Bangalore and Amsterdam, Chennai and Paris

In less than two weeks Jet Airways will commence flights between Bangalore and Amsterdam and Chennai and Paris in the winter schedule starting October 29, 2017.

To showcase these flights, the airline has released two interesting videos that juxtapose the cultures and highlights of the city pairs.

I like the way the cities and cultures of South India, Paris and, Amsterdam, are shown to be similar thus bringing the four destinations closer to each other. The cups of coffee — espresso vs filter kaapi, or the painted performers of Mime and Kathakali, the city rides — auto-rickshaw vs bicycle or canal boat. It builds on the theme of similarity.

Share your thoughts

What are your thoughts on these videos. Do you like the concept and execution? Write in a comment.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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