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Monthly Archives: March 2012

Video: Emirates new “Hello World” branding TVC

Dubai based Emirates airline is trying to evolve its brand from a travel / airline brand to a global lifestyle brand. The carrier set to launch a new global brand platform and direction, themed “Hello Tomorrow,” which positions the global airline as the enabler of global connectivity and meaningful experiences. Emirates has partnered with Strawberry Frog and will launch promotions …

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FAA enplanements forecast for US critically linked to Next Gen Project

Editor’s Note: This is a guest post via Ashwin Jadhav The FAA’s Next Gen project, which involves revamping of the nation’s air traffic system to accommodate the forecasted traffic growth, maintain high standards of safety and increase operational efficiency, uses the above mentioned forecasts as a baseline. The changes in the forecasts determine the urgency of the implementation phases for …

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Turbocharging Jet Airway’s international operations

By Rishul Saraf and Vinay Bhaskara Jet’s international operation, which began in 2004 with a Chennai – Colombo flight, today has over a hundred flights daily, which generate nearly 60% of the airline’s total revenues. Jet’s system wide load factors stay around a healthy 80% mark, but their revenues are unable to match up with this, hence denying them of …

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Jet Airways consolidates low cost Konnect and JetLite brands but increases brand confusion

Rishul Saraf and Devesh Agarwal India’s largest domestic airline Jet Airways, has announced a unification of its two low cost brands JetLite and Jet Airways Konnect to be called JetKonnect from March 25, 2012. As per the airline, a “gradual rebranding” of the JetKonnect brand will commence on March 25, manifesting itself on letterheads, the JetKonnect website, boarding passes, tickets, …

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MAPS and Analysis: Kingfisher Shrinks Yet Again

When full service carrier Kingfisher Airlines enacted a latest round of route and capacity cuts last week, it represented simply the latest evidence that the carrier is headed for bankruptcy and is in a death spiral. Part of the drawdown involved the cancellation of almost all of Kingfisher’s international operations, which occurred after the airlines lessors began demanding the return …

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MAP: All of the announced routes by airlines for the Boeing 787 Dreamliner

To date, the only carrier to enter the new super-efficient Boeing 787 Dreamliner into service is Japan-based All Nippon Airways (ANA). However, numerous airlines have announced their planned operations for the Boeing 787 as follow: 1. ANA (already in service)2. Japan Airlines (already delivered; will enter service in March)3. Air India (already delivered; entry into service [EIS] TBD)4. Ethiopian Airlines …

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Restoring India’s Aviation Competitiveness: Tony Tyler

The following speech was given by the CEO of the International Air Transport Association (IATA), Tony Tyler, at the India Aviation 2012 Air Show in Hyderabad. Our comments are included in the quote and are italicized and colored red. Good morning and thank you for the invitation to address the opening session of this important event. Congratulations to the Ministry …

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Emirates Launches Dubai-Washington DC

Earlier this week, Middle Eastern giant Emirates announced that it had plans to add service to 3 or 4 destinations in the US from its Dubai hub over the “next few years.” As an interesting start to this latest round of US expansion, the carrier has announced new service to Washington-Dulles International Airport effective September 12th. The route will be …

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Photos and Videos: Air India’s Boeing 787-8 Dreamliner cabin interiors revealed

At the India Aviation 2012 show in Hyderabad, Boeing finally unveiled the interiors of its 787-8 Dreamliner meant for delivery to Air India today. Bangalore Aviation was one of the first publications to be invited on board the long awaited aircraft. Line Number 35, test registered N1015B, which when delivered to Air India will become VT-ANH. This video is a …

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Kingfisher Airlines to cease international operations as lessors take re-delivery of airline’s A330 aircraft

The international operations of financially beleaguered Kingfisher Airlines have all but collapsed as lessors have commenced demanding “re-delivery” (industry parlance for return) of the wide body Airbus A330-200s which constitute the mainstay of the international flights. The actions are ironic as Dr. Mallya acquired Capt. Gopinath promoted Air Deccan to hasten Kingfisher’s entry in to international operations. The Air Deccan …

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Air India’s first Boeing 787-8 Dreamliner lands in Delhi

The 35th Boeing 787-8 Dreamliner painted in national carrier Air India livery touched down in the capital New Delhi earlier this afternoon. The aircraft currently registered N1015B which will become VT-ANH when delivered to Air India, lifted off from King County International Airport better known as Boeing Field at 10:01 Pacific time under the radio call sign Boeing 236 to …

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The transition into Air Traffic Management continues with the AORRA

Editor’s Note: This is a guest post from Ashwin Jadav Global aviation is steadily progressing through the modernization of technological infrastructure into the new era of seamless air transportation. A major component of this transformation is a complete overhaul of the air traffic control (ATC) system within developed nations, ultimately resulting in the transition to air traffic management (ATM). In …

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Video and photos: Lufthansa’s new full flat bed business class aboard its Boeing 747-8i coming to India

German carrier Lufthansa finally revealed its new full flat business class cabin which will be on its new Boeing 747-8i aircraft which are expected to be deployed on the New Delhi and Bangalore routes later this year, thus bringing to Bangalore, at least, the most modern business class cabin in the skies. Click on any image for a high resolution …

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Lufthansa analysis, Part 1 – Cutting capacity to boost profitability

When OneWorld members British Airways and Iberia together announced a 555 million Euro net profit under the umbrella of International Airlines Group (IAG), it provided almost a calming influence to the volatile European airline industry. After financial failures of Hungarian carrier Malev and Spanish carrier Spanair, earlier this year, many in the global analyst community predicted further pain amongst Europe’s …

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Middle East Loses its Luster for India’s Airlines

Will the majority of future of India-Gulf flights go through Dubai? The first 9 months of 2012 will see a major re-shuffling by India’s airlines on the heavily trafficked India-Gulf sector, as airlines respond to higher fuel prices and a poor regulatory environment, and Air India continues to re-align its network strategy. Air India will be enacting the most significant …

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