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Daily Archives: March 20, 2012

Jet Airways consolidates low cost Konnect and JetLite brands but increases brand confusion

Rishul Saraf and Devesh Agarwal India’s largest domestic airline Jet Airways, has announced a unification of its two low cost brands JetLite and Jet Airways Konnect to be called JetKonnect from March 25, 2012. As per the airline, a “gradual rebranding” of the JetKonnect brand will commence on March 25, manifesting itself on letterheads, the JetKonnect website, boarding passes, tickets, …

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MAPS and Analysis: Kingfisher Shrinks Yet Again

When full service carrier Kingfisher Airlines enacted a latest round of route and capacity cuts last week, it represented simply the latest evidence that the carrier is headed for bankruptcy and is in a death spiral. Part of the drawdown involved the cancellation of almost all of Kingfisher’s international operations, which occurred after the airlines lessors began demanding the return …

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