Fine Strokes – the rise of IndiGo airlines

Over the last year, IndiGo has been on a steady march, taking an increasing share of the Indian passenger market.

While most of its competitors contracted during the torrid 2008, IndiGo and fellow value carrier SpiceJet, have gained in actual passenger numbers.

The secret to IndiGo’s success ? Read this article “Fine Strokes” by Business Standard.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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