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February 21, 2009 – Bangalore Aviation

Daily Archives: February 21, 2009

Emirates’ expansion goes for the jugular

The natural tendency during a recession is to batten down the hatches, freeze all spending, and ride out the storm. There is also a school of thought which advocates increasing investments and advertising spend during a recession to increase market share, when customers are looking to change in an effort to obtain better value for their spend. Quite evidently, Sheikh …

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