Air France unveils new logo and livery as its Airbus A380 MSN033 takes to the skies

Last week Air France unveiled its new logo and livery. The current livery which was changed way back in 1975, i.e. 34 years ago. Due to the current cost pressures, the new scheme will be gradually introduced as new planes are inducted or as existing aircraft come in for maintenance.

Air France is now just one word, and the tail stripes have been subtly redesigned.

The French national colours (blue, white and red) remain present on the aircraft’s tail fin and fuselage

  • navy blue, predominant since the birth of Air France, evokes the brand’s historical capital and the airline’s efficiency,
  • white, the colour of excellence, suggests well-being and the French travel experience,
  • the bright red accent, punctuates and energizes the brand, underlining both French chic and the attention paid to Air France customers by the airline’s staff, both on the ground and on board.

Click on the image to see an animation comparing the two tail liveries.

One aircraft that will definitely wear the new livery will be Air France’s first Airbus A380 MSN033 which is expected to be registered F-HPJA, which first took to the skies, on a flight to the paint shop, on February 12th. Observe the old livery on the tail. Thanks to Christophe Ramos for the fabulous picture. Do take the time to visit his Flickr photostream.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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