GoAir to announce Bangkok and Dubai flights. Appoints new COO.

Go Airlines has called a press conference on July 18th, 2019. The note to press indicates that it is “to share expansion plans.” As the airline is without a Chief Executive Officer, the event will be handled by their vice-president for airports, marketing and network.

The airline has just appointed Miranda Mills, an executive with 25 years of experience in the aerospace sector including leadership roles at Airbus and Rolls Royce. Mills will join the airline next month as its Chief Operating Officer.

The airline continues to hover around the ten percent marketshare mark. The airline already announced new routes to Dubai, Bangkok and Kuwait and it is likely that these will be a point of discussion.

In our analysis, the airline is late to the game and is launching these at a time where competitors including Indigo and SpiceJet are extremely aggressive. Vistara is also now starting their international foray with the first route to Singapore and Dubai and Bangkok will likely be in the route mix in the future. Thus, for GoAir it is quite a challenge and the sustainability of these routes is debatable. Avgeeks will note that the airline was forced to pull back from their flights to Maldives after Indigo mounted flights to the same destination. The Phuket flights have done well but carry with them a route imbalance (load-factors into Phuket and coming back show variability)

GoAir already flies the below international routes:

These routes will be supplementing the product mix and also the regional mix strengthening both the Middle East product and that to Thailand.

Off-late GoAir has again been rumored to be preparing for an IPO. This international expansion could also be a step towards that outcome.

About External Analyst

The writer(s) are external experts. Bangalore Aviation may not agree with the views expressed by the author. Authors prefer to remain anonymous for a variety of reasons but mostly since they are not authorised by their employers to express their views publicly on the record.

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