Budget carrier Spicejet is preparing to launch a fresh television advertising initiative focussed on their hot food and premium economy type SpiceMAX service. Arch rival IndiGo does not provide hot meals on board its flights, nor does it offer a service comparable to SpiceMAX.
The TV commercials focus on the additional leg room offered, hot meals, eliminating queues, using daily life situations dosed with a dash of humour
Karan Shetty directed these commercials, conceived and created by Fingerprint Films.
Spicejet TVC videos – SpiceMAX
Spicejet TVC videos – hot meals
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