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Daily Archives: July 1, 2016

Indian airlines offer famous food brands to woo passengers

Airlines in India are partnering with famous food brands to leverage their ‘star power’ in an effort to woo passengers. The partnerships are with both home grown and glocal (global brands operating locally) brands. Last month, India’s largest private airline Jet Airways, announced a partnership to serve Subway sandwiches and Krispy Kreme doughnuts on board its flights. A week back, low-fare carrier …

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