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flydubai Boeing 737-800 A6-FEO. Photo copyright Vedant Agarwal.
flydubai Boeing 737-800 A6-FEO. Photo copyright Vedant Agarwal.

flydubai and Mindtree enter into strategic partnership

Emirates’ narrow-body sister airline flydubai has selected India’s technology service company Mindtree [NSE: MINDTREE] as a strategic technology partner to help the airline shape the digital experience it is envisaging for its passengers.

Mindtree will focus on transforming flydubai’s information technology to support passenger sales and service systems, including services such as electronic ticketing and real-time baggage tracking. The agreement will also extend to other strategic business areas such as revenue management, target monitoring, ancillary revenue and operational optimisation.

flydubai has a fleet of 49 Boeing 737-800 aircraft operating to more than 90 regional destinations from its hub in Dubai. flydubai’s sister carrier Emirates airline operates an all wide-body fleet.

Commenting on the announcement, Ramesh Venkat, Chief Information Officer of flydubai, said:

“We welcome this agreement with Mindtree who bring their creativity, IT architectural design capabilities and experience of working within the aviation industry. We look forward to working together to further enhance efficiencies for the benefit of our passengers.”

Parthasarathy N.S., President and Chief Operating Officer of Mindtree, said:

“We are committed to flydubai’s goal of treating each passenger not just as a routine traveller but as a customer to be engaged and served across a full range of touch points. Mindtree will work with flydubai to digitise their value chain, hone operations and create remarkable experiences for each traveller before, during and after their journey.”

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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