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SpiceJet unveils new Boeing with special “crew livery”

On May 23rd, SpiceJet Chief Operating Officer Sanjiv Kapoor tweeted a picture of the airline’s newest Boeing 737-800 VT-SZK at Boeing field, in an white livery, and asked why the livery was all white?

SpiceJet Boeing 737-800 VT-SZK in all white livery.
SpiceJet Boeing 737-800 VT-SZK in all white livery. Picture tweeted by company COO Sanjiv Kapoor.

Yesterday the airline answered the question, when it unveiled a new livery featuring crew members of SpiceJet on the aircraft which is given the name “Red Chilli“. The airline announced this livery celebrates the frontline of SpiceJet, who represent the airline to its customers on a daily basis. The crew featured on the livery are Capt. K. Rangarajan, captain and examiner, Boeing 737, Capt. Anushree Varma, captain, Boeing 737, cabin crew in charge Roshika Chettri, Rashmani Singh, Prexa Kaushik and cabin crew Lavi Choudhary. Each side of the aircraft has the pictures of three of the six featured crew. The right side also features the slogan With All Their Heart, while the left features the airline name.

SpiceJet Boeing 737-800WL VT-SZK  in special crew livery. With all our heart slogan. Photo courtesy Spicejet.
SpiceJet Boeing 737-800WL VT-SZK in special crew livery. With all our heart slogan. Photo courtesy Spicejet.
SpiceJet Boeing 737-800WL VT-SZK  in special crew livery. With all our heart slogan. Photo courtesy Spicejet.
SpiceJet Boeing 737-800WL VT-SZK in special crew livery. With all our heart slogan. Photo courtesy Spicejet.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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