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Video: IndiGo President Aditya Ghosh talks about why some airlines fail and some succeed

by Devesh Agarwal

Aditya Ghosh, President and Executive Director of Indigo Airlines says “Airlines fail because ego comes in the way of wisdom,” (a reference to the flamboyant Dr. Vijay Mallya). “As any business matures, not just the airline industry, it tends to move away from the basics. We tend to forget what the customer really needs, versus what the customer really wants.”

Ghosh was speaking at the recently concluded NASSCOM India Leadership Forum 2013.

Watch this video where he talks about how Indigo has managed to become the largest domestic carrier in India along with being one of the most popular. See his insight in to what will drive growth for IndiGo and the industry in general through the coming year.

Hat tip to Tarun Shukla at FlightDeck India for the lead.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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