Jet Airways site says they halved ticket pices in a sale, but we cannot find the savings

by Devesh Agarwal

Experience India’s biggest air ticket sale with 20 lakh seats on over 450 daily flights across 57 cities within India. Lofares on Jet Airways and JetKonnect flights starting INR 2,250.

is what Jet Airways’ website screams at you as one of the largest Indian carriers launches a mega sale valid till February 24, in which it appears to have cut its fares in half.

Jet’s sale appears to be another salvo in a fare war which is seeing the price discipline of Indian airlines over the last one year slowly disappear. This fiscal discipline which brought the airlines back in to profitability, has also seen passenger load factor percentages dip from the high 80’s in to the 60’s.

Earlier this year, low cost carrier SpiceJet, had offered one million seats at an all inclusive fare of Rs. 2,013 for any domestic flight between February 1 an April 30. Jet Airways is topping this offer with two million seats, for travel through the calendar year 2013.

However, like the SpiceJet sale, one has to take the Jet sale with a pinch of salt. A quick check of fares by Bangalore Aviation for fares in the first week of March on the airline’s website for a round-trip Bangalore Delhi returned fares of Rs. 14,500 compared to Rs. 8,700~9,500 on fare search website Ixigo flown on SpiceJet or IndiGo. The comparison was done for similarly timed flights, and using the lowest fare in the time slot (morning, mid-day, late afternoon, evening) including the low fare JetKonnect.

Terms and conditions of the offer (as per the Jet Airways website at time of publication):

  • Offer valid for booking in Economy between February 19, 2013 and February 24, 2013 (both days inclusive)
  • Offer valid only for bookings on and
  • Travel must commence on or before December 31, 2013. The travel validity for this offer may differ based on your journey but not later than December 31, 2013.
  • Offer not valid on International flights
  • Fares indicated are as on date
  • This offer cannot be combined with any other offers / discounts / promotions / JPMiles redemption Award tickets from Jet Airways or JetKonnect

For more details visit the airline’s websites. Be warned though, both sites are sluggish with many fliers taking advantage of this offer.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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