By Devesh Agarwal and Vinay Bhaskara
Flag carrier Turkish Airlines has signed international soccer superstar Lionel Andrés “Leo” Messi, of La Liga club, FC Barcelona FC Barcelona as a Global Brand Ambassador. Messi joins NBA superstar Kobe Bryant of the Los Angeles Lakers basketball team, and professional tennis player Caroline Wozniacki, who have been brand ambassadors for the airline since 2011 and 2010 respectively.
In September, Messi shot a “Fly With The Best” TV commercial for the airline with Kobe Bryant in which the duo competes to win the attention of a young boy.
Recently Turkish Airlines added the 200th aircraft to its fleet, and now flies to 92 countries, more than any other airline in the world.