Malaysia Airlines to join oneworld alliance on Feburary 1

Malaysia Airlines will become a full member of the oneworld® alliance on Friday February 1, 2013. The national airline of Malaysia received clearance after successfully completing a review of its readiness conducted by its mentor, Qantas, along with the oneworld central team.

Malaysia Airlines’ Airbus A380 superjumbo makes a high speed pass over the Farnborough air show 2012.

Malaysia Airlines’ entry in to the alliance is being delayed due to the end-of-year holiday season and for “other administrative reasons”.

The 2 million members of Malaysia Airlines’ Enrich loyalty programme will integrate with oneworld member airlines – airberlin, American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, LAN Airlines, Qantas, Royal Jordanian, and S7 Airlines and some 25 affiliated airlines.

Editor’s note: Because of an upgrade to LAN’s frequent flyer information technology system being implemented shortly after Malaysia Airlines joins oneworld, frequent flyer services and benefits between Malaysia Airlines and LAN will be available from 1 April 2013.

Enrich Platinum cardholders will have Emerald status in the oneworld programme. Enrich Gold will be equivalent to oneworld Sapphire and Enrich Silver will be oneworld Ruby. Enrich Platinum and Gold members will be able to use any of the 550 airport lounges worldwide offered by oneworld member airlines whenever they fly with any of the alliance’s carriers. Malaysia Airlines’ First and Business Class passengers will also be able to use oneworld partner airline lounges.

Malaysia Airlines will substantially expand the alliance’s network in South East Asia, where it will add 14 destinations and one country – Brunei – to the oneworld map.More importantly, the carrier will fill the large hole in the alliance’s coverage between the middle east and south-east Asia.

Malaysia Airlines started operations in 1947. Today, it serves more than 60 destinations in almost 30 countries across Asia, Australasia, Middle East, Europe, and North America, including oneworld hubs Hong Kong, London Heathrow, Los Angeles, Sydney and Tokyo Haneda and Narita.
Its present fleet of 88 aircraft – including its flagship Airbus A380s – operates more than 250 departures a day. It boarded 13 million passengers in 2011, generating revenues of MYR 13.6 billion (US$ 4.5 billion).

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

Check Also

In new strategy Etihad invests in Darwin Airlines, re-brands it Etihad Regional

by Devesh Agarwal Etihad Airways, the national carrier of the United Arab Emirates, today announced …