Australian national carrier Qantas has released a new video advertisement and with it a very subtle change in its slogan. We are used to seeing “Spirit of Australia” emblazoned on the side of every Qantas aircraft.
|Qantas A330-300 at Mumbai. Photo copyright Devesh Agarwal. All rights reserved.
In an effort to reach out to its passenger base, the new slogan is changed to the “Spirit of Australians”.
A small, but telling change.