Monday , 17 February 2020
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Qantas release new video advertisement, changes slogan

Australian national carrier Qantas has released a new video advertisement and with it a very subtle change in its slogan. We are used to seeing “Spirit of Australia” emblazoned on the side of every Qantas aircraft.

Qantas A330-300 at Mumbai. Photo copyright Devesh Agarwal. All rights reserved.

In an effort to reach out to its passenger base, the new slogan is changed to the “Spirit of Australians”.

A small, but telling change.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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