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Singapore Airlines excludes south Asia from special New York to Asia A380 fare offer

From January 15, 2012, Singapore Airlines (SIA) will withdraw its last Boeing 747-400 MegaTop service when it upgrades its SQ25/SQ26 Singapore-Frankfurt-New York JFK service to the Airbus A380 superjumbo.

Starting today, for five days Singapore Airlines is offering a very special fare to most of its Asian destinations for its New York passengers. That is, except all of its destinations in South Asia — India, Pakistan, Bangladesh, Sri Lanka, Maldives, and Nepal.

As per a release from the airline

For Five Days Only, Singapore Airlines Offers Savings to Fly Aboard the New A380 From JFK Starting at $599

For five days only, consumers will have access to the following round-trip fares:

JFK to Frankfurt $599
JFK to Singapore $888
JFK to 26 Southeast Asia* and North Asia** destinations for $999

Tickets must be purchased November 3 through November 7. Travel dates are January 16 – March 31, 2012. For more information and to book reservations, visit www.SingaporeAir.com.

Fares are subject to change without notice. Seats are limited. Above fares may not be available on all flights or dates.

*Southeast Asia includes the following Singapore Airlines/SilkAir destinations: Kuala Lumpur, Penang, Langkawi, Bangkok, Chiang Mai, Phuket, Koh Samui, Manila, Cebu, Hanoi, Ho Chi Minh City, Da Nang, Phnom Penh, Siem Reap, Jakarta, Denpasar (Bali), Surabaya. **North Asia includes the following Singapore Airlines/SilkAir destinations: Tokyo, Seoul, Taipei, Beijing, Shanghai, Guangzhou, Hong Kong, Kunming, Changsha.

Considering that South Asians constitute a large percentage of the airline’s Asia to North America traffic, one has to be baffled as to why the airline has chosen to ignore this constituency.

One cannot appreciate a claim that flights to any south Asian country would be circuitous does not hold water, since any flight from JFK to any SIA Chinese, Korean and Japanese destination would be equally if not more circuitous.

The next two natural choices are; Is the airline taking its south Asian passengers for granted? or is this some subtle form of discriminatory exclusion?

Do you find a reason in this response from the airline’s spokesperson?

it is not commercially feasible to include all SIA destinations in every fare initiative that is launched. We take into consideration a number of factors in determining which destinations will be included in specific fare sales, such as convenient/efficient routing for passengers, the competitive landscape, and a number of other variables.

In my humble opinion I feel the airline has a lock on psyche of the south Asian traveller and does not see the need to offer any inducements. i.e. Singapore Airlines takes its south Asian passengers for granted.

What is your view? Post a comment.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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