Thursday , 19 September 2019
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Survey Results: Price, service quality and comfort are top influencers when buying international travel

In our survey two weeks ago, we asked the discerning readers of Bangalore Aviation to inform us on your top influencing factors on how airlines should secure your international travel business.

Ticket price was the top most factor, followed by the airline’s service reputation and seat/cabin comfort in close order.

Surprisingly, not many readers were concerned about an airline’s alliance membership, or the reputation of the airline’s connecting hub, or the visa requirements of the connecting hub, the last factor being some comfort to the European carriers who are perceived to suffer lost passengers thanks to the strict visa regulations of their respective governments.


Quite clearly, respondents are willing to compromise on schedules and take longer flights, nor are they over concerned about the quality of food (as a foodie it is difficult for me to digest), and on-time performance which is in contrast to the high importance placed on punctuality for domestic air travel.

Again a surprise is the large number of responses that indicated aircraft type as a deciding factor. This ties in to the importance given to seat and cabin comfort considering the long lengths of international flights.

Reflecting the growth of international tourism as well as the large Indian diaspora overseas that regularly returns to India for holidays, there is a slim majority in responses by leisure travellers compared to those who primarily travel for business.


Again reflecting the diverse diaspora of Bangalore Aviation readers, many respondents do pay for additional comfort by travelling in a Premium Economy or Business Class.


Thanks for your participation.

Note from editor.
Survey method. For each factor, respondents were asked to rank from 1 (not important) to 6 (deal breaker) a minimum of two decision factors and a maximum of six.

Each rank was allotted a weight from 0 (for rank 1) to 10 (for rank 6).

The number of responses for each rank were multiplied by the rank weight to arrive at the factor’s weighted average, which in turn was multiplied by the total number of responses for that factor to arrive at a factor weighted count.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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