Survey Results: Top purchase factors important to domestic air travel passengers

After the price of a ticket, the on-time performance of an airline is the biggest factor influencing a potential traveller to purchase a ticket for domestic air travel. This explains why punctuality maniacal IndiGo is rapidly gaining market share in India.

Thanks to the hundreds of Bangalore Aviation readers who participated in this survey.

Survey respondents could select up to five determining factors from a choice of ten and were offered a catch-all “Others” option. Responses were for type of aircraft – something I use a lot when making my travel purchase decisions, but for some reason, forgot to include in the survey. Thanks for reminding me.

What is surprising is the third factor after price and punctuality — comfort. Respondents were marginally more concerned with comfort ahead if schedule, length of trip (i.e. non-stop vs. connections).

Only a third of respondents were concerned with frequent flier benefits and the reputation of the airline. I guess the corporate traveller is not a vocal majority at Bangalore Aviation.

Less than a third were concerned about baggage allowance, something that is still expected, and offered, even by low fare carriers in India, bundled in to the cost of the ticket. Meals scored even less, and most Bangalore Aviation readers could not care less if there is a premium class offered.

Thanks for sharing your inputs, and stay tuned for the next survey shortly. If you have a particular question you would like asked, please suggest it via a comment.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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