Wednesday , 19 June 2019
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AirAsia unveils Airbus A320 in Formula 1 team Lotus livery

On the eve of the Singapore F1 grand prix, Tony Fernandes promoted Malaysian low cost carrier AirAsia unveiled a re-painted Airbus A320-216 from its fleet in the livery of Formula 1 Team Lotus of which Dr. Fernandes is also the principal.

AirAsia A320-216 9M-AFY in Team Lotus liveryClick on the image for a high-resolution view.

The aircraft registration 9M-AFY has been flying since early August, and one can only wonder why it took the consummate marketer, Dr. Fernandes so long to cross leverage his two interests, but then better late than never.

Additional pictures can be found here and here.

May be Dr. Vijay Mallya should consider a similar cross-branding exercise by painting some of his Kingfisher Airlines aircraft in the livery of his Formula One team, Force India.

Picture courtesy AirAsia.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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