Video: Virgin Atlantic introduces new livery and brand identity

Virgin Atlantic Airways recently unveiled a new aircraft livery and brand identity for the airline. The new design which will be applied progressively to all of the company’s 38 aircraft, was showcased on one of Virgin Atlantic’s Boeing 747-400 aircraft G-VROC named Mustang Sally. The carrier last had a makeover in 2005.

The Virgin Atlantic name, previously on the front end of the fuselage is now emblazoned across the whole of the aircraft in a fine custom drawn font. The undercarriage of the aircraft now features the new Virgin Atlantic logo in dark purple – making the aircraft more easily identifiable when taking off and landing.

Other new features include:

  • Virgin script on the inner side of the aircraft winglets, visible to passengers onboard the plane
  • An entirely new paint system on the new livery specially developed to achieve a very reflective depth of metallic colour. This colour is unique to the carrier.
  • The iconic, flag-carrying, flying lady has now had a subtle makeover holding a larger Union Jack flag.

Over 450 litres of paint was used for the aircraft and took about 3,500 man hours to paint. However, the new paint process has been simplified to reduce effort and material usage. The new paint is also more durable, so aircraft will only require re-painting once every ten years.

Steve Ridgway, Chief Executive of Virgin Atlantic comments indicate that Virgin will deploy this new livery for it’s soon to be inducted Airbus A330-300 aircraft.

The new livery uses an entirely new paint system which is unique to Virgin Atlantic – a first on commercial aircraft. It has been specially developed to achieve a highly reflective depth of metallic colour.

The new livery and logo were developed by Johnson Banks, in collaboration with the in-house brand design team, led by Joe Ferry and Nina Jenkins.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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