Farnborough 2010 – bounty of orders for the Boeing-Airbus duopoly

As the world economy slowly rebounds, the 2010 edition of the Farnborough air show is turning out to be an order feast for the duopoly of Boeing and Airbus S.A.S, along with orders for newcomers Sukhoi and regional jet manufacturer Embraer.

The show began with Boeing Commercial Airplanes President and CEO Jim Albaugh saying

“The market is clearly coming back and I feel very confident about how we are positioned to regain — and retain — leadership in this business,”

Aircraft operators and lessors are placing orders keeping in view long delivery times typical of the airframe industry, and expecting a return to the good times.

It appears that many of the orders have been already decided but shown on the respective manufacturers’ order lists as “unidentified customer” and have been converted in to announcements in the media spotlight of the show.

Uresh Sheth has an impressive compilation of the orders announced till day 2 of the show.

Aeroflot – 11 x A330-300
Air Lease Corp – 31 x A320, 20 x A321
GECAS – 60 x A320
Hong Kong Airlines – converted 15 XA330 to 15 x A350 (MoU) ordered 10 x A330 (MoU)
LAN – 50 x A320 (MoU)
RBS Aviation – 53 x A320 (previously booked as unidentified customer)
Total – 91 x A320, 20 x A321, 11 x A330

Air Lease Corp – 10 x ATR-72-600
Azul – 20 x ATR-72-600
Golden Airlines – 2 x ATR-72-500
Lao Airlines – 2 x ATR-72-500
Total – 30 x ATR-72-600, 4 x ATR-72-500

Air Lease Corp – 54 x 737 + 6 x 737 (options)
Avolon Air Lease – 12 x 737 (ordered in 2009)
Emirates – 12 x 777-300ER (30 total, 18 were previously ordered this year as an unidentified customer)
GECAS – 40 x 737-800
Norwegian Air Shuttle – 15 x 737-800 (exercise of purchase rights)
RBS Aviation – 43 x 737-800 (previously booked as an unidentified customer)
Royal Jordanian Airlines – 3 x 787-8 (previously ordered as an unidentified customer)
Total – 109 x 737, 12 x 777-300ER

Qatar Airways – 2 x G5000 Business Jets, 1 x Challenger 605
Total – 2 x G5000, 1 x Challenger 605

Air Lease Corp – 15 x E190
Azul – 5 x E195
Flybe – 35 x E175
Trip Airlines – 2 x E190
Total – 35 x E175, 17 x E190, 5 x E195

Kartika Airlines – 30 x SSJ-100 Super Jets
Orient Thai Airlines – 12 x SSJ-100 Super Jets
Total – 42 x SSJ-100

Day 3 tally

Today’s additional tally till the time of this report is:

Thai Airways – 7 x A330-300s (MOU, delivery from end 2011)
Garuda Indonesia – 6 x A330-200s (Rolls Royce Trent 700 engines, 2 class cabin config, delivery from 4th Qtr 2012)
Germania – 5 x A319-100 (MOU converted to order, CFM engines, single class 150 seats, delivery from 2011
Alafco, Kuwait (lessor) – 12 x A350-900s (converted from existing 12 x A350-8 order)

Okay Airways, China – 10 x 737-800s (previously ordered as an unidentified customer)
Qatar Airways – 2 x 777-200LRs (previously booked as an unidentified customer)
Air Austral, Reunion islands, 2 x 777-200LRs (previously booked as an unidentified customer)
Air Austral chairman and CEO gives an interesting reason for choosing the 777LR

“The 777-200LR is the only wide-body airplane that can fly non-stop to Paris with a full payload from our short runway on the island of Mayotte,”

American Airlines, 35 x 737-800s (additional options added to existing 84×737 order)

Pearl Aircraft Corp., Bermuda (lessor) – 30 x SSJ-100 Super Jets + 15 options (first North American customer for the Sukhoi SuperJet) (Thanks to Flightblogger Jon Ostrower for the info)

For sure more is to come.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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