Daily Archives: July 16, 2010

Video: Indigo’s catchy “on time” TV advertisement

Delhi based value carrier IndiGo is known for its catchy advertising. With very little product differentiation between all the value carriers, on-time performance is a major draw for passengers. Playing to its strengths IndiGo has been advertising its industry leading on-time performance across TV channels in India, with this spiffy advertisement. What are your views on this ad ?

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