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Shoddy proof-reading at Time magazine and The Economic Times. Does it matter?

Time magazine has an article critical of Boeing titled “Boeing Proves A Poorly Run Company Can Still Do Badly”.

It appears like a case of the pot calling the kettle black. I am shocked by the lack of proof reading and quality control at Time. In the article not once but twice Time magazine refers to the 787 Dreamliner as the 777, which incidentally is celebrating delivery of the 777th Boeing 777 aircraft right now.

Quoting from the article

The impression among investors who follow Boeing is that boneheaded management had allowed poor labor relationships and a slowdown in the launching of the company’s new 777 flagship, which has been set back by well over year, to undermine the tremendous demand for the firm’s planes.

and in another para

Even if Boeing had gotten the 777 out of the hanger on time, it would have taken years to fill the company’s backorders.

The only place Time did get the model correct was in the information sourced from Reuters

According to Reuters, “Because of the drastic dip in demand, Boeing said production of its 777 minijumbo will fall to five from seven per month beginning in June 2010.”

Back on February 6, Mithun Roy of The Economic Times (the Indian equivalent of the Wall Street Journal or the UK’s Financial Times) wrote

The national carrier will add four B777-700ERs and three B777-200CRs to its fleet from June to September, and used them for international operations.

This instead of Boeing 777-300ER and Boeing 777-200LR.

It amuses yet saddens me that pre-eminent media organisations do not perform proper research and quality control. To the average person does it matter that the model numbers are wrong ? Or is this spreading wrong information ? What do you think ?

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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