Daily Archives: January 7, 2009

Airlines need to build strong digital brands to survive the recession in 2009

In my first post of the year, I had collated predictions from industry experts for the future of the airline industry in 2009. Here’s my own analysis on the current situation, and I feel, among other things, 2009 presents an opportunity for airlines to tap on technology to build stronger brands. Allen Adamson, MD of Landor Associates, made a statement …

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