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Daily Archives: May 13, 2019

SpiceJet may just redefine the perception of business class

Spicejet Boeing 737-800 VT-SPL "Cardamom"

May will see the launch of SpiceBiz – SpiceJet’s business class product. It is a strategic shift for an airline that operates on the LCC business model and one that leverages the opportunity presented after the grounding of Jet Airways. The industry is abuzz with debate on whether SpiceJet can pull this off. Our contention is that SpiceBiz may redefine …

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