Emirates’ Jennifer Aniston video cocks a snook at the US and UK electronics ban

Less than a day after the United States imposed a ban on carriage of large electronics devices in the cabin, Dubai based Emirates airline has released a video advertisement which thumbs it nose at the ban.

Titled “Let us entertain you“, the ad is a clipping of the famous 2016 television commercial (TVC) featuring Hollywood superstar Jennifer Aniston.

This short video begins with “Who needs tablets and laptops anyway” and cuts to Aniston playing on the in-flight entertainment systems, along with a child, and fades to highlighting the over 2,500 titles of content on the system, ending with the punch line “Let us entertain you”

Good show Emirates. Keep your chin up, and defer those 777 deliveries by a bit.

Emirates’ video featuring Jennifer Aniston

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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