Thursday , 29 October 2020

Monthly Archives: July 2016

Spicejet’s new TV commercials promote hot food and SpiceMAX service

SpiceJet Boeing 737-800 VT-SPJ. Photo copyright Devesh Agarwal.

Budget carrier Spicejet is preparing to launch a fresh television advertising initiative focussed on their hot food and premium economy type SpiceMAX service. Arch rival IndiGo does not provide hot meals on board its flights, nor does it offer a service comparable to SpiceMAX. The TV commercials focus on the additional leg room offered, hot meals, eliminating queues, using daily …

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Indian airlines offer famous food brands to woo passengers

Airlines in India are partnering with famous food brands to leverage their ‘star power’ in an effort to woo passengers. The partnerships are with both home grown and glocal (global brands operating locally) brands. Last month, India’s largest private airline Jet Airways, announced a partnership to serve Subway sandwiches and Krispy Kreme doughnuts on board its flights. A week back, low-fare carrier …

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