Jennifer Aniston stars in an Emirates' TV commercial
Jennifer Aniston stars in an Emirates' TV commercial

Emirates bashes US airlines with new Jennifer Aniston ad

In the ongoing war between the three major US airlines Delta, United and American, and the three major Gulf carriers, Emirates, Etihad, and Qatar, Dubai based Emirates airline has hit back with a new video commercial featuring Hollywood megastar Jennifer Aniston.

Aniston is in a nightmare on an unknown US carrier asking for a shower and a lounge, something available to first class passengers of Emirates, and being laughed at. She then wakes up in her luxurious first class suite on board the Emirates Airbus A380 super-jumbo with all its amenities. Wish we too had the bucks to spend.

The ad is a follow up to “The Golden Age” ad which the Dubai based carrier ran about three months ago, likening itself to Pan American World Airways, the US carrier that dominated the world in the post World War II era. It is widely known the luxuries the Dubai airline pampers its premium class passengers with. Onboard showers, lounge, chauffeur drive limousines, ground lounges, the works!!! Ironically, the crammed economy class shown in the ad should remind us of the narrow 17 inch wide seats on Emirates’ Boeing 777’s economy class that passengers have to endure. In that regard, Emirates lives true to the anecdote “money talks ….”

And while you are comparing yourself with Pan Am, Emirates should take heed of history. Pan Am went bankrupt and doesn’t exist any more.

Jennifer Aniston ad

Golden Age ad

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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  1. Funny Ad… And the point about Pan Am doesn’t exist anymore is even stronger! When the government can subsidize stuff, you can even put a bath-tub inside the plane.

  2. What if the aircraft flies through turbulence.