Thursday , 27 February 2020
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Air India's official Twitter page
Air India's Twitter page.

Welcome to Twitter, Air India @airindiain

A warm welcome on Twitter to national carrier Air India. Despite the multiple accounts sounding like the airline, its official Twitter account is @airindiain.

The carrier joins its private competitors like Jet Airways (@jetairways) SpiceJet (@flyspicejet), IndiGo (@IndiGo6E), and GoAir (@goairlinesindia) on Twitter.

Though the account was officially opened in 2011, it seems to have become active only earlier this year. The account initially appeared to be used primarily as a advertising platform and it is nice to see Air India followed the lead of its competitors using its Twitter account to address customer concerns.

Tweet your welcome to the airline.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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