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SpiceJet will first serve passengers who pre-booked meals before general service

As an incentive to passengers who pre-book their in-flight meals, budget carrier SpiceJet will serve them first, before commencing general meal and drinks sales service in flight. Pre-booking enables an airline to better prepare meals for a flight thus improving availability and reducing wastage. Many airlines, including competitor IndiGo already adopt this practice.

SpiceJet also offers a lower price for a pre-booked meal compared to the on-board prices for the same meal for example Rs 200 pre-book vs Rs 250 purchased on-board. The airline has expanded its meal offerings under its Hot Meals, Warm Smiles menu in partnership with their caterers TajSATS and Café Coffee Day

[bsu_quote cite=”Kaneswaran Avili, Chief Commercial Officer, SpiceJet Ltd.”]“The new service will ensure superior experience through encouraging customers to pre-book their meals. This service change will not only help us in delivering food quickly and as per customer’s choice at reduced prices, but will also improve on-board service efficiency. By carrying what is actually going to be consumed this, will further reduce wastage as well as serve as an important element in cost reduction”[/bsu_quote] Passengers can pre-book their meals at the time of booking, or afterwards also. Meal pre-booking can be done for tickets purchased via travel agents too. Use the “Manage My Booking” option at the SpiceJet website. Meals can be pre-purchased up to 24 hours before the scheduled flight departure.

You can view the menu here.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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