Daily Archives: February 16, 2014

British Airway’s new heart-warming new marketing campaign

Friday, February 14th, launched its new marketing campaign ‘Go Further to Get Closer’. The mini-film narrates the story of Sumeet Gupta and how he surprises his wife Chetna with an overseas trip allowing them to escape from daily intrusions and get closer to each other. The marketing film has been produced by Ogilvy India and is based on the insight …

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