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Video: British Airways’ latest TV advertisement showcases its Boeing 787 Dreamliner

by BA Staff

British Airways’ latest TV advertisement is focussed on the carrier’s new Boeing 787 Dreamliner.

The video showcases the airline’s heritage and decades of flying know-how and innovation. The video follows a customer’s journey using a ‘micro to macro’ style of filming. The footage shows close up shots of the intimate details of flying, panning to wide shots of the aircraft in motion. The end frame poignantly shows the British Airways’ logo being stitched into fabric, with the voice-over commenting ‘To Fly. To Serve. Today. Tomorrow.’

The music featured in the ad is ‘Experience (Starkey Remix)’ by Ludovico Einaudi

Transcript:
To pioneer.
To engineer.
To innovate.
To imagine.
To Fly.
To Serve.
Today.
Tomorrow.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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