by BA Staff
British Airways’ latest TV advertisement is focussed on the carrier’s new Boeing 787 Dreamliner.
The video showcases the airline’s heritage and decades of flying know-how and innovation. The video follows a customer’s journey using a ‘micro to macro’ style of filming. The footage shows close up shots of the intimate details of flying, panning to wide shots of the aircraft in motion. The end frame poignantly shows the British Airways’ logo being stitched into fabric, with the voice-over commenting ‘To Fly. To Serve. Today. Tomorrow.’
The music featured in the ad is ‘Experience (Starkey Remix)’ by Ludovico Einaudi