British Airways India — A Ticket to Visit Mum

by Vinay Bhaskara 

British Airways recently launched an powerful advertising campaign entitled “Visit your Mum.” The following video shows British Airways flying Ratnesh home from New York City to surprise his mother and visit his family for the first time in more than 15 years since leaving home at the age of 17. His unwitting mother is cooking his favorite dish – Bhindi (Okra) – and is told that British Airways will just be flying the dish over to NYC and sending a representative over to pick up the tiffin box. That representative is Ratnesh. The video is extremely moving and powerful. Kudos to British Airways for a job well done, and more importantly for bringing those two together again.

About Vinay Bhaskara

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