Video: Finnair A330 being painted in special Marimekko print livery

Last year, oneworld member Finnair teamed up with Finnish design and fashion house Marimekko. All Finnair aircraft will feature a Marimekko for Finnair collection of textiles and tableware, featuring Marimekko’s classic patterns which are specially designed to add a light and fresh visual and tactile dimension to the onboard experience.

On of the first prints to be used was the iconic 1964 Unikko (poppy) print by designer late Maija Isola. This print was painted on a Finnair Airbus A340, last October. This A340 flies regularly to Finnair’s Asian destinations.

In the time-lapse video below, a Finnair Airbus 330 is unveiled with a livery based on the Marimekko print Metsänväki which combines elements of the Finnish forest. Designer Kristina Isola, daughter of Maija Isola, explains her inspiration

“When travelling to a new country, the view from the airplane window is usually the first contact you have with that country’s nature”

This A330 will also fly from Finnair’s Helsinki hub to the airline’s 13 Asian destinations plus New York.

As designer Ruot Salainen explains

“All Marimekko designs are based on shapes, colours, and patterns”

Green for grass and trees, gray for stone, and blue for water. The duvets and pillows onboard Finnair aircraft feature a pattern in green so that “the passenger feels he is lying down in a field of fresh grass” explains Isola, in this video detailing the partnership

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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