Sunday , 17 October 2021

Video: Etihad’s new TV commercial

by Devesh Agarwal

Abu Dhabi based Etihad Airways is releasing a new TV commercial (TVC) across the world in the next few days.

Created by M&C Saatchi, the TVC will be released in the UAE on March 3rd, and then across Australia, China, Germany, India, Japan, UK, USA, and Nigeria the next day.

The commercial which has been produced by Rogue Films in London, is directed by David Edwards, and was filmed in Abu Dhabi, Bangkok, Prague and Sydney over a one month period starting in mid-December 2012. Using a split screen technique the commercial tries to juxtapose Etihad on-board service with lifestyle scenes from international destinations, fine dining restaurants and five star hotels around the world. The soundtrack is Bobby Darin’s 1967 classic, “Beautiful Things”.

Once you watch the video, do read on for another interesting link.

You can also watch video detailing the making of the commercial by visiting the Bangalore Aviation Facebook page. While you are there, give our page a “Like” and remember in addition to an e-mail subscription, or RSS feed, you can up to date with us via Facebook as well.

For other exciting videos, please visit the Bangalore Aviation YouTube page also.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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