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Daily Archives: January 18, 2013

American Airlines launches a new livery and branding

Yesterday, Dallas-Fort Worth based American Airlines announced a major re-branding effort, including an all-new logo and livery which it unveiled on its new flagship Boeing 777-300ER aircraft. This new branding will be expanded across American’s entire fleet over the next 3-5 years, as well as into airports and other corporate venues. The full press release from American is displayed below …

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Video: American Airlines unveils new livery and branding. Go behind the scenes.

Dallas Fort Worth based American Airlines has unveiled a new livery and branding. In these two videos you can see a CGI simulation of the new livery on the airline’s flagship Boeing 777-300ER. Also go behind the scenes in a video on how the new branding and logos were created. Share your thoughts via a comment.

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