Virgin Atlantic to deploy new £100 million business class cabin on new A330 aircraft to Delhi

Richard Branson promoted, British carrier, Virgin Atlantic will introduce a new Airbus A330 aircraft equipped with a re-designed and upgraded Upper Class (business class) Cabin National, on its London Heathrow New Delhi service starting July 11, 2012.

The state of art cabin boasts of the longest bed in business class in a modified herringbone layout, a 2.7 meters long bar onboard – the longest in the sky, an innovative touch screen entertainment system, unique mood lighting, stylish uplifting interiors and in flight mobile phone and GPRS connectivity.

The new Upper Class Suite has the airline taken four and a half years to design and build. Each seat has an innovative touch screen entertainment system JAM loaded with the latest Hollywood and Bollywood entertainment and has a new technology hub that allows passengers to connect their iPod, iPhone or other smart phone, USB stick or iPad or other tablet to JAM, to watch or hear personal content.

The new aircraft also has the AeroMobile system installed for passengers across the cabin to make and receive calls, and send texts from their mobile phones in-flight.

Steve Ridgway, CEO of Virgin Atlantic, explained the airline has experienced a business class growth exceeding 15% from New Delhi, prompting Virgin to deploy its latest product on the route. He is confident of even further growth with the new cabin product. Ridgway went on to invite visitors to the airline’s virtual tour of the cabin with videos at their site, Virgin Atlantic PlaneView.

Share your view and your thoughts on the new cabin.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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