Video: British Airways’ new innovative London 2012 Olympic games advertisement

British national carrier is supporting the 2012 London Olympic games encouraging the citizens of the island nation not to fly during the games.

Enjoy the advertisement, and then see the video where the creators explain the idea behind the ad.

We think its an innovative ad, but would like to ask British Airways if they paid the congestion charge for central London, and if they took the secret “folding wings” option on their Boeing 777’s.

What is your view? Share your thoughts via a comment.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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