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Singapore Airlines to introduce fourth daily flight to London Heathrow

Singapore Airlines (SIA) will introduce a fourth flight between Singapore Changi and London Heathrow from September 9th onwards.

The fourth flight will be operated by a Boeing 777-300ER which features the ultra-luxurious Raffles business class, along with the latest cabin product of the airline which has a state of the art in-flight entertainment (IFE) system with full AVOD (Audio-Video On Demand).

The schedule is:
SQ306 departing Singapore at 00:45 arriving 06:55 at London Heathrow
SQ305 departing London Heathrow 15:15 LHR arriving at 11:55 the next morning at Singapore.

This flight will ease some of the seat availability pressures for the airline’s passengers in the Australia-New Zealand area.

For some time now, Singapore Airlines has been feeling the capacity constraint, and watching its passengers migrate to the Gulf carriers led by Emirates airline and Qatar Airways who offer significantly higher capacities and therefore lower fares on the London route.

Singapore Airlines’ Boeing 777-300ERs feature the most luxurious business class with only 4 abreast seating.

Singapore Airlines’ Executive Vice President Commercial, Mr Mak Swee Wah told Bangalore Aviation

“We have been looking for opportunities to increase our London flights for many years and are pleased that we can now do so, to provide even more travel options to our customers,”

Singapore Airlines last increased flights at London in 1998. Industry experts opine that the airline has been trying for years to increase flights, but has not been able to buy slots at an acceptable price. This time around, the airline seems to have found the right slot at the right price.

SIA currently operates three daily flights per day between the two airports, all with Airbus A380s. The fourth flight will start off as a four times a week, and become a daily from October 21st. There are no plans in the immediate future to upgrade this 777-300ER service to an A380.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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