SpiceJet’s new TV advertisements

Gurgaon based value carrier has introduced some clever advertising on TV screens across the nation promoting features of the airline like web check in which is also offered by other low fare competitors, and complimentary supervision of unaccompanied minors which is a USP for the carrier.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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