Video: Phir Mile Sur – A legend reborn, pays tribute to India on Republic Day

A very happy Republic Day to all of India.

Circa Aug 15th 1988, “Mile Sur Mera Tumhara” (Your tune matches mine) – The iconic song was premiered on Doordarshan and instantly became India’s beloved melody. It featured many national icons of the time, including, Amitabh Bachchan, Pandit Bhimsen Joshi, Kamal Hassan, Balamurlikrishna, Lata Mangeshkar, Prakash Padukone just to a name a few.

Originally conceptualized & conceived by the late Suresh Mullick of of O & M Advertising, “Mile Sur Mera Tumhara” showcased the diversity of India to establish its message of unity. The song captivated and enthralled every Indian and an entire generation vividly recalls the iconic opening lines sung by Bharat Ratna Shri Pt. Bhimsen Joshi.

Today, the message of the song and its concept are as relevant. Zoom has conceived and produced the Phir Mile Sur (tunes match again) project which is an initiative of The Times of India Group and Vodafone Essar. Arti and Kailash Surendranath have once again recreated their magic with Phir Mile Sur. Other associates involved with this project include Kingfisher Airlines, Taj Hotels Resorts and Palaces and Radio City 91.1 FM.

More than 60 of India’s icons have lent their support to this initiative which has taken almost a year to create. It took more than 60 days of on-location shoot, across 15 cities of India, 30 days of post production, 22 of India’s biggest superstars, 18 of India’s best musicians, 13 of India’s best artists and singers, 15 of India’s most renowned icons to create this magnum opus. Each artist speaks of a cause and the video is shot at places which have historical value and significance.

You can also watch the video here.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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