Southwest ads hits legacy airlines’ baggage policy

In its “Bags fly free” series of ads, US low fare carrier Southwest Airlines hits out at the chargeable baggage policies of “full service” carriers like American, United, Continental, Delta, US Air, and British Airways.

In India we are getting ready to celebrate the five days marking the festival of Diwali, the biggest holiday of the year. Travel is high, and with the gift giving and receiving, a lot of bags are travelling.

Thanks Southwest. Just as a reminder, in India bags with all carriers, full service and low fare, fly for free, at least till 20kgs/44lbs.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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