SpiceJet reduces advance purchase fares to compete with 2nd AC train fares

March 19, 2009 Comments Off on SpiceJet reduces advance purchase fares to compete with 2nd AC train fares 97 Views

SpiceJet announced reduction of up to Rs. 600 per ticket on its already low fares, for all bookings made for 30 or more days in advance, across all its 119 flights in the new summer schedule.

The airline’s Chief Commercial Officer Samyukth Sridharan claimed the fares will be comparable to IInd AC train fares. Clearly SpiceJet is targeting the summer family holiday passengers.

Did we not have an airline try this strategy before ? Ah…. yes, Air Deccan.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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