SpiceJet commences breakfast as part of its bid to woo business passengers

As a part of its growing offerings to woo business passengers, SpiceJet announced the launch of a breakfast menu available for sale on all flights that depart before 9.30 am. The single type continental breakfast tray is available at a discounted price of Rs 100 ($2) if it is pre-ordered at the time of booking the ticket. The same is available on board for Rs 130. The extra Rs. 30 on-board is charged to cover for wastage.

The hygienically packed breakfast trays comprise a croissant, a portion of seasonal fruits, fruit yoghurt, fruit juice, butter and jam. Guests can finish their healthy breakfast with hot tea or coffee, served with cookies, for an additional Rs. 20.

Other items that are also available for sale on board are carbonated soft drinks (sodas), Orange Juice, and pre packaged cashew nuts all for Rs. 50 ($1) each.

SpiceJet has recently introduced a “sandwich of the day” where one type of sandwich is chosen from a selection of three to offer frequent travellers variety and range.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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