Air India and Paramount launch promotions

Air India launched (05-Dec-08) a promotional scheme for passengers travelling on its select domestic metro sectors. The scheme titled ‘Winter Warmth’ will be applicable for travel between the four metros – Delhi, Mumbai, Kolkata and Chennai; and also between the four metros cities and Bangalore/Hyderabad.

The scheme, aims at frequent flyers – award of one free return ticket of two coupons on the domestic network of Air India for those undertaking a minimum of eight flights on select sectors between 05-Dec-08 and 05-Feb-09.

The Free Domestic Return Award ticket will be available for all destinations on the domestic network of Air India with the exception of Delhi-Kozhikode-Delhi, Delhi-Kochi-Delhi, Delhi-Thiruvananthapuram -Delhi and Delhi-Coimbatore-Delhi.

The award ticket would be issued in Economy Class to those who have undertaken their travel in either economy class or a mix of economy and business class. However, in case of exclusive travel on Business Class the award ticket would be issued in Business Class. The Passenger Service Fee (PSF) on the award ticket would be borne by the passenger. No FFP points will accrue on the award ticket. The Award ticket authority will be valid for 30 days from the date of issue. Travel on the Award ticket must be completed within three months from the date of issue.

Paramount Airways announced (02-Dec-08) it has launched a promotion – ‘A Sepcial holiday bonanza offer’. The offer allows passengers to purchase one Elite Business class ticket and receive a complimentary ticket* for free. (*INR1500 payable for taxes and surcharge on the companion ticket).

This offer is valid for travel during the peak holiday season. With the introduction of new flights Western India, key cities like Ahmedabad, Goa and Pune are now linked to Madurai.

A new frequent flier programme, ‘Paramount Royale, has also been launched. In addition to upgradation and mileage redemption, Paramount Royale members can also avail of golf club memberships and spa services.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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